Integrated Marketing Campaign

Advantage Homes

Advantage Intergrated Marketing campaign


CAMPAIGN OVERVIEW

Integrated marketing campaign designed to increase brand visibility, and leads.

The Parade of Homes is Advantage Homes’ biggest event of the year. They obtain a lot of exposure with the local builders’ association. The association does a lot of marketing, but it is in conjunction with other competing home builders.

Goals of the Parade of Homes

  • Increase Leads
  • Build Brand Awareness
  • Increase foot traffic to Advantage’s parade homes during the event
  • Increase traffic to Advantage website

STRATEGY & TARGET AUDIENCE

Target Audience

  • 55+ community, retirees looking to downsize and/or looking for a second home during the summer months
  • Families looking to upgrade from their existing home
  • First-time home buyers looking for a move-in-ready home
  • Blended families needing more space

Strategy

  • Have consistent messaging and branding across all platforms
  • Send people to the Builder Association website for additional information and tickets

TACTICS & CHANNELS

Integrated Marketing campaign details Advantage

RESULTS

Had the largest Number of attendees at the 1509 Parker Ct location compared to all other locations at the Parade of Homes.

8% Increase in Web Traffic from Web Ads

7% Increase year over year in attendance

69% Email Open Rate

4% Email Click Through Rate

585 Views on Social Media*

309 Reach on Social Media*

*These views and reach was when social media had less than 1,000 followers