Advantage Homes
To increase awareness and drive attendance for Advantage Homes’ weekly open houses, I developed and managed a targeted Facebook paid advertising strategy focused on reaching prospective homebuyers in key local markets.
By continuously refining audience targeting, creative, and campaign messaging, these efforts resulted in:
- 700% increase in Facebook engagement
- Growth of the Facebook audience from approximately 800 followers to nearly 2,500
- Increased visibility and community awareness of weekly open house events
- Stronger brand engagement through consistent, data-driven paid social campaigns
This campaign demonstrates how strategic audience targeting, compelling creative, and ongoing optimization can significantly expand brand reach while supporting sales and event marketing objectives.